Short Story

We have created a children’s clothing brand that specialises in high end outdoor wear for taller children. Giving the “non average” size child the opportunity to wear high end quality clothing that fits perfectly.

YUNIQUE ZERCAVII : clothing brand for taller children

by Chevelle Benson

  • £20,000.00

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London, United Kingdom (UK)

Chevelle Benson

1 Campaigns | 0 Loved campaigns

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Campaign Story

Our brand has been in development for the last 24 months. It offers high end outdoor apparel for taller children. And is Made from the highest quality of materials.

The average height of children has seen a sharp increase over the past 100 years. This is mainly due to increasingly balanced diets.

Children are now up to 5% taller than children of the same age 50 years ago. Euro monitor anticipated annual growth in children?s clothing and footwear of 2.3% and 4.4% respectively to 2021. This represents a doubling of the growth rate witnessed between 2007 and 2016 for each category. Our brand aims to solve this problem by re-creating and adjusting current size charts to fit the taller child by height and length creating a prefect fit.

Our brand has over 40 designs and 5 collections. We use a range of high quality materials such as leather denim, faux fur, suede and velvet. All of our ranges will be available to purchase though our online store by adding to basket and paying by debit or credit card though check out. We expect to generate revenue from these purchases of between 52% and 54.4% on all transactions. Day to day running will be managed by Yunique Zercavii who is the company director and designer.

The market:

The global children’s clothing market was worth £158 billion in 2016. The UK market was worth £5.9 billion that year. By 2021 the UK children’s apparel market is expected to be worth.£6.6 billion. IBISWorld listed children’s clothing as the safest specialty clothing industry.

High street retailers are planning to draw up new sizes in response to the growing number of overweight and obese children. Shops including Next, Asda and Monsoon are measuring 6,000 children and will use the results to decide how far to increase waist sizes and other measurements to allow for the expanding bulk of the average child.

This in turn will make the exacerbate the problem for taller children who may already be swamped in clothes too large for them in order to get the correct length for their longer limbs.

Solution:

At present there are no immediate competitors leaving high growth potential to a underserved market . Although brands such as Sturdy Kids ( who we have a verbal agreement with to stock our products) Gap slim provide generous fit clothing there stock is limited. But most importantly do not cater to taller children.

We believe our brand will thrive and do exceptionally well within this under served market assuring customers that there is a brand who understands that there is a issue with today’s current sizing, and is creating new ways to cater to the taller child.

We believe children should be comfortable in whatever they wear no matter there height or size.

We are asking for donations to help toward the cost of getting samples  tech packs made as well as the cost of manufacturing packages and office supplies and space. These are the basics we will need in order to make this dream a reality.

Thank you for reading

 

Rewards

£10.00 - £19.00

A personal thank you card. And 5% discount of 1st order

November, 2020

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100 rewards left

£20.00 - £49.00

A personal thank you card and 10% of 1st 0rder

November, 2020

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0 backers
100 rewards left

£50.00 - £99.00

A personal thank you card 5% of 1st order and free delivery

November, 2019

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50 rewards left

£100.00 - £999.00

A personal thank you card, 10% of 2 orders and free delivery. Preview of collection before they launch. Which will be sent via email

November, 2020

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20 rewards left

£1,000.00 or more

Personal thank you card, 10% off your 1st 3 orders free delivery for 6 months sent via email. Preview of collections before they launch. Pre orders before collections are live.
Free tickets to our launch event up to a family of 4.
Free Vip membership

November, 2020

Estimated Delivery
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15 rewards left
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